Review · Sep 2026

Linktree

The original link-in-bio tool, used by 70M+ creators worldwide.

FreeFounded 2016Melbourne, Australialink in bioData verified · Sep 2026
Our score
8.6/10
Visit linktr.ee →

Overview

Linktree pioneered the category in 2016 and remains the URL most audiences already trust. In our TikTok in-app tests it was still the fastest load. The free plan is genuinely useful — unlimited links, QR codes, email capture and digital products with a platform fee. What it is not: a custom-domain host (none on any plan), a native email composer, or a 0% seller-fee checkout until Premium at $35/mo. Stay if you only need a door. Pair it with Shopify and Kit, or leave for a creator OS if the door also has to be the shop.

Who it is for

Creators who want a live page in minutes, already have Shopify or Kit, or whose audience types linktr.ee out of habit. Anyone who needs the widest integration surface more than a native store.

Who should skip it

Anyone who needs a custom domain (Linktree still does not sell one on any plan), native email marketing, or 0% seller fees without jumping to Premium at $35/mo.

What it does well

Linktree pioneered the category in 2016 and remains the most recognized brand. The free plan is genuinely useful: unlimited links, embeds, QR codes, email and phone collection, and digital products with a platform fee. Pro ($15/mo) is where design and analytics get serious. Premium ($35/mo) is where seller fees hit 0% and dynamic routing appears.

The gaps that make people search for alternatives

  • No custom domain at any price — the URL is always linktr.ee/username.
  • No native email composer. Paid plans sync to Mailchimp, Kit or Klaviyo.
  • Seller fees on free / Starter / Pro; 0% is a Premium conversation.
  • Commerce and email still feel bolted onto a link list, not designed as one product.

Pricing notes (re-checked 2026)

Free is the right plan for a menu of links. Starter (~$8/mo) adds scheduling and better insights. Pro is the design and analytics tier. Premium is for sellers who want 0% platform fees and smart routing. Agency is a sales conversation. Always open linktr.ee/s/pricing before you commit — fees and packaging change.

Pricing

Tiers below were re-checked in Sep 2026. Platform packaging moves — open the vendor pricing page before you budget. Processor fees (Stripe or equivalent) are separate from any platform cut.

Free
Free
  • Unlimited links
  • Essential analytics
  • QR code
  • Linktree Shops
  • Digital products (with seller fees)
Starter
$8/mo
  • Custom themes
  • Subscriber collection
  • Link scheduling
  • Better insights
Pro
$15/mo
  • Advanced analytics
  • Auto Instagram replies
  • Email integrations (Mailchimp, Kit, Klaviyo)
  • Design controls
Premium
$35/mo
  • 0% seller fees
  • Dynamic routing
  • Concierge onboarding
  • Priority support

Pros

  • Broadest integration ecosystem in the category
  • Rock-solid reliability and the URL people already recognize
  • Generous free tier that now includes digital products
  • Fastest loads in our TikTok in-app tests

Cons

  • No custom domain at any price — always linktr.ee/username
  • No native email composer; paid plans sync out to Mailchimp, Kit or Klaviyo
  • Seller fees until Premium ($35/mo)
  • Storefront and email still feel bolted onto a link list

FAQ

Does Linktree have a free plan?
Yes, and it is one of the better free tiers in the category: unlimited links, basic insights, QR, shops and digital products with a seller fee.
Can Linktree replace Shopify and Mailchimp?
Not honestly. It can sell files and sync subscribers out. A creator OS like Paage is the product that tries to replace that stack.
What is the best Linktree alternative?
Paage if you want links plus checkout plus email. Lnk.Bio if you only wanted a cheaper list. Campsite.bio if the only grievance is a custom domain. See our Linktree alternatives guide.

Compare Linktree head-to-head

Other tools we reviewed

Visit the official site: linktr.ee · Browse the full creator tools directory or build a custom comparison.