Overview
Stan Store is a checkout that happens to work as a bio page. Digital products, courses, memberships and booked sessions are the product; the link list is secondary. 0% platform fees at every tier is the headline, and it is real. There is no free plan — Creator starts at $29/mo. Email exists on higher plans and is thinner than a dedicated ESP or Paage's native mail. Physical goods, paid events and gift cards are not first-class the way they are on Paage.
Who it is for
Sellers whose business is files, courses, memberships or booked sessions. Creators who already validated a product and do not need a free tier.
Who should skip it
Anyone still testing a first $9 PDF, anyone who needs native events plus merch plus a serious list, or anyone who refuses a $29 minimum.
The product
Stan is optimized for the moment after the tap: a clean mobile checkout for digital goods and bookings. Course and community features sit next to the store. Email exists on higher plans and is thinner than a dedicated ESP or Paage's native mail. There is no free plan.
Fees vs the rest of the category
0% platform fee at every Stan tier is the headline, and it is real. Linktree only reaches 0% at Premium. Beacons charges on free-plan sales. Paage is 0% on paid plans and also covers physical goods, events and gift cards Stan does not treat as first-class. If your catalog is mixed, Stan becomes one more vendor.
When we would pick it anyway
You sell one course or a coaching SKU, you want the cart to feel native on Instagram, and you accept the monthly floor. Pair it with Kit if email matters. If you also need a workshop ticket and a print, look at Paage instead of stacking Stan plus Eventbrite plus Printful.
Pricing
Tiers below were re-checked in Sep 2026. Platform packaging moves — open the vendor pricing page before you budget. Processor fees (Stripe or equivalent) are separate from any platform cut.
- Storefront
- Digital products
- Courses
- Bookings
- 0% platform fee
- Email marketing
- Advanced analytics
- Higher volume
- 0% platform fee
Pros
- Very mobile-friendly checkout
- 0% platform fee on every plan
- Strong for courses, files and coaching SKUs
- Clean Instagram-native cart
Cons
- No free tier — $29/mo before you migrate
- Email module is thinner than dedicated ESPs or Paage
- Physical goods, events and gift cards are not first-class
- Not a general Linktree replacement if you still need a multi-link hub
FAQ
- Is Stan Store a Linktree alternative?
- Only if selling is the whole job. For a multi-link hub with email, no. See our selling-from-the-bio guide and the Stan-focused ranking there.
- Does Stan have a free trial?
- There is no lasting free tier like Linktree or Paage. Budget $29/mo before you migrate.
- Does Stan take a cut of sales?
- 0% platform fee at every Stan tier. You still pay Stripe or equivalent. That is the main reason sellers pick it over Linktree Pro.